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February 28, 2014

12 Comments


Lesbok Morbox - Ruck Feebok

Months ago we started receiving Cease & Desist letters from "Reebok CrossFit" for using the word CrossFit on our web site's descriptions, on our about us pages etc. We had never used the word CrossFit on any of our clothing, except T's we had designed for CrossFit Affiliates who had the rights to use the Trademark through their license. None the less it was not our agenda to make sales off the word CrossFit.

So at first we edited our content on our web site and tried to make sure people understood we were not selling Official CrossFit Clothing. Three emails later from CrossFit's Legal Team we understood that they had no interest in letting us tell our story, the history of our brand, as long as there was any mention of CrossFit.

We started to ask the other known apparel brands in the CrossFit Community if they were receiving the letters as well, and they were. It became very clear they wanted to make sure Reebok CrossFit's Store was at the top of your search results. 

Our company is made up of CrossFit Level 1 Certified Coaches, Box Owners and athletes who have been involved in CrossFit since 2009. We love what CrossFit has done for people over the years. We have personally invested years and coached 100's of people and still do to this day.

Somewhere along the way CrossFit forgot who built this community and it became about pushing Reebok products and selling out to the masses. (Your grandmother competes in the Games.)

The fact of the matter is, the affiliate owners, the coaches and the staff at the affiliates were the ones who took the risk, worked their asses off and provided a home for all of us to learn and excel in what is now... "the sport of fitness" but was about a common goal. To become fitter to help us achieve more in life.

We're tired of it. Now Reebok CrossFit opens their corporate gyms next door to affiliates, sends threatening letters to small businesses like us who have supported CrossFit for years and is playing the community like a pawn. They post social media posts that are nothing short of embarrassing and a step back from what CrossFit Coaches have been trying to educate people away from. They're about "hype" and numbers, not about quality.

Well, we decided to send our own message. With this shirt. It's all about supporting your Affiliate. Your box. Not their sales agenda. Celebrate your community, your box and stop blindly supporting a brand that could care less about where we come from and the journey it took to get here.

View the Ruck Feebok T.


George Corbo
George Corbo

Author



12 Comments

Brent Barber
Brent Barber

July 12, 2014

Well said amigo. Keep up the fight! It’s always been about the blood, sweat, and will to keep moving, not the brand. I have always, and will continue to avoid Reebok hype for all the reasons you stated. #saynotonanos

Steve
Steve

July 07, 2014

Fantastic shirt, with a PERFECT message. Buying one now, and I’m just embarrassed it took me this long to stumble on it.

George
George

June 16, 2014

Alena, It’s very hard for people who weren’t around before to understand. I won’t hesitate thought to explain it to people who are interested. Wearing my Ruck Feebok shirt is one of the best conversation starters. And it is interesting to see that the majority of people who relate to this message the most are Coaches and Affiliate Owners, or previously these two.

I’m glad you like our shirt, more importantly our message. Robb has not gotten his yet! lmao…

Alena
Alena

June 14, 2014

Love love love this shirt.
I have had my gym since 2008, and am
Saddened at what I have watched happen over the years to CrossFit as a company. I have members daily ask me where my
Nano’a are, my gay ass reebok shirts and I laugh and say “I will never buy into that shit!” I will wear my shirt with pride!
Oh and if Robb hasn’t already gotten one, his is on me!

Counterfeit
Counterfeit

June 14, 2014

“forging elite fitness”

Keyla
Keyla

April 27, 2014

Same thing happened when we tried affiliating our box. They pinpointed so many things on our Facebook page; we never mentioned our box was a crossfit affiliate, we only shared from their page which is ridiculous. Their legal team sucks.

Scott
Scott

April 23, 2014

Exactly why I refuse to buy any Reebok product. I love the crossfit style of workout but in my opinion they have become a money hungry corporation. Love the site and the gear!!!

George
George

March 13, 2014

Marcos and Jeff, we appreciate your support!

Jeff Clay Jones
Jeff Clay Jones

March 12, 2014

Great read Brother and thanks for helping raise more awareness.

I found your website from Instagram. Email me a pic of the shirt and I will post it on My Instagram as well.

Also, remember to always being a lion.

Marcos
Marcos

March 08, 2014

Glad I found your site and your train of thought. I’ve always had to fight the “big guy”. As a professional soccer coach I tend to give the “little guy” a chance and teach them to take it to the fight. Keep it up. STAY MOTIVATED! AROO!

George
George

March 01, 2014

Robb, completely. We’ve known about all this stuff for years, it’s just gotten to the point where we finally had to do something about it, even if just to make a shirt that encourages the conversation.

Shoot me an e-mail, we’ve got one here for you.

Robb Wolf
Robb Wolf

March 01, 2014

Funy how people wake up to this shit when it’s no longer “someone else” in the crosshairs.

I think I earned one of these T-shirts.

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